Radio falls under the Media sector, as it provides listeners with a variety of information; it is designed to use the Hearing sense from all the human senses, making it adapt the role of a "friend" to its listeners. Radio reaches everyone, from a person going to- or from work, to a lady washing clothes, or people doing all sorts of activities, they all find themselves laughing, smiling, sad, angry, proud, satisfied and hurt from what their "friend" is saying on the radio. Radio is the reason why a person alone in a car sometimes seems crazy when they laugh for what looks like no reason or, the start of a lengthy conversation between two complete strangers in a taxi, making them friends when they reach their destination.

Our business segment stretches from our town, to farms (estimated 70 000) and a wide portion of Lesotho totaling an estimated 120 000 listeners. We are the only radio station in our segment, leaving us as the only tool for mass communications.

We have varied target segments with different needs and wants; thus, we cater for all age groups, demographics, and social classes in the community, we do this with a carefully planned program and a diverse playlist. More planning will be put into our client presentations; we look to add more research on our prospective clients, thus, delivering a more detailed, tailored presentation. We look to have a database of current clients, in an effort to build better customer relations and satisfaction, we want to know our clients by name and make them feel that we do care about their products and services. We also plan to know more about potential clients before approaching them, giving us a much bigger chance of acquiring them.